About Bedrock Apparel

Bedrock Apparel is a labor of love by Flint natives, Jason Trice and Carlos Conner.

Bedrock Apparel, a name inspired by Jason’s childhood connections and the underlying principles of stability and unshakeable foundations, perfectly symbolizes this aim.

Every element of the brand, from the name to the signature colorway of the logo, tells a story. The colors of Bedrock's logo each hold a unique significance, representing various aspects of Trice's life, from his successful career in Miami to his fraternity Alpha Phi Alpha, and even honoring those affected by breast cancer.

Since its inception in 2017, Bedrock Apparel has seen tremendous growth. Starting in the local consignment shop 'Everything Flint,' the brand moved into the renovated Capitol Theatre Building due to soaring demand. Today, while its heart remains in Flint, the brand's reach extends far beyond the city, gaining national recognition when actress Gabrielle Union-Wade showcased Bedrock hoodies in an interview with InStyle Magazine.

Having caught the attention of figures like now Vice President Kamala Harris, Bedrock Apparel continues to carve its niche in the fashion world.

Trice's business philosophy is simple - treat everyone like family. A downtown Flint resident, he is an active community member who encourages hard work as the path to success. As a business and as a brand, Bedrock Apparel truly stands as a testament to the indomitable spirit of Flint.